Once your book is complete, you need to tell people about it. I met Joanna Penn on Twitter. She is a book business consultant, author and speaker who interviewed me about how authors can get free media publicity for their book.
Publicity drives book sales. Even if your book has been published by a publishing company, it is still the job of an author to be responsible for their sales and marketing. Publishers want to see how you intend to sell your book and you can strengthen your proposal with a red-hot publicity plan. If you are a self-published author you absolutely must invest in publicity and marketing if you want to sell multiple copies of your book.
There are lots of free publicity tips in my interview at Joanna’s Blog.
Yours in book publicity
Chelsea McLean
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Thanks for the interview Chelsea!
Also for your readers, here’s the link to my award winning book marketing plan
http://www.thecreativepenn.com/2009/02/20/award-winning-marketing-plan/
Enjoy! Thanks, Joanna