1) Have a professional media kit for your book – a media release is your main publicity-generating tool and this should be one or two typed pages. The kit should also include a short author bio, a sample interview Q&A, a media backgrounder on your book, and high-resolution images of you and your book cover.
2) Research your target media – get familiar with their style and format. This means building a list of all the possible media outlets that might be interested in your book. Include newspapers, magazines, radio programs, TV shows and websites, e-zines and e-newsletters. Make sure you list all of your local media as well as state-wide and national media. Now the key to getting publicity is to put yourself in the audience’s shoes. This means being the audience by watching the TV shows, listening to the radio programs, reading the newspapers and flipping through the magazines you plan to target. This is the only way you can visualise whether or not they will be interested in your book. You need to be familiar with the format, style and content of each media outlet before you send them your media kit.
3) Always offer to help the media – be humble, be polite and be persistent.
Yours in book publicity
Chelsea McLean
The Book Publicist
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