Every day journalists need content for their stories. Often this means interviewing someone who is an authority on whatever the story is about. Authors are perceived as the ‘authorised knowers’ in their field and they can help journalists by providing relevant comments and information.
Writing a book gives you instant credibility because it shows you have done your research and know your topic. You can own your area of expertise by writing about it. Your book works for you as a marketing tool and can build you a solid platform as a speaker and educator.
Recently I have been working with dietitian and author Amanda Clark on the launch of her new book Portion Perfection – A visual weight control plan. The media love Amanda because she understands how journalists work and is always keen to help out with interviews on a broad range of diet-related topics at the last minute. That makes her a wonderful client too! She is now a repeat guest on 7’s Sunrise and 9’s Brisbane Extra, and the producers plan to call on her again because she is great talent. Click here to see our recent media results and scroll down to view TV interviews.
Chelsea McLean
The Book Publicist
PS Here is Lisa Messenger from Messenger Publishing talking about how she pre-sold her book to corporate and niche markets without relying on bookstores. Click here to see this short video on You Tube.
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