#1 book marketing strategy – from co-author of Australia’s bestselling book of 2008

It pays to listen when bestselling Australian author Rachael Bermingham gives book marketing advice. Recently Rachael spoke at a breakfast event organised by Terri Cooper to share how she came to write and publish four bestselling books in four years, including the mega-successful 4 Ingredients.

When I asked Rachael about her most effective book marketing strategy, she was quick to reply with this ‘zero-cost’ technique:

1. Write a kick-ass media release that is eye-catching – don’t be afraid to break the rules and use colours, images, bold and italics to capture the media’s attention.
2. After you send the release, personally call everyone you sent it to within 48 hours.
3. When you get a journalist on the phone, say you are calling to see if they received your media release. If not, tell them about your book.
4. Tell a story and explain how your book benefits people. Don’t ever sell your book – instead, get the right angle for a topic that will engage the media audience.
5. Make it about the community – what they want and need. Appeal to people’s emotions.
6. Watch the media and comment on what is happening within your area of expertise.

You have to sell 300,000 copies to have a bestselling book in Australia. Rachael and her co-author Kim McCosker sold over 950,000 copies of 4 Ingredients 1 which was named bestselling book of 2008 in Australia. You can see their hugely successful media release here -

Sample media release – 4 ingredients

And you can get the book’s media kit and more on 4 Ingredients 2 and 4 Ingredients Gluten Free on this web page

Rachael has also self-published How to write your own book & make it a BESTSELLER which is full of secrets for how to make your book into a bestseller.

Go here to get your copy of this easy to follow guide to writing, self publishing and promoting your own book by a woman who has sold over a million copies of her own books.

Yours in book publicity

Chelsea McLean