“Marketing is sharing your love for what you do with the people who will most celebrate hearing about it.” Australian-based author, speaker and business consultant Joanna Penn shared this quote in her recent post, along with her award-winning free book marketing plan that anyone who wants to sell their book would be crazy not to download.
Joanna is a co-author of Living an Abundant Life along with other authors such as Jack Canfield, Mark Victor Hansen, Neale Donald Walsch, Brian Tracy and Dr Wayne Dyer. Joanna helps people become authors by sharing heaps of extremely valuable tips on writing, self publishing and book marketing. Hers is the kind of golden information bestselling author Mark Victor Hansen shared at his Mega Book Marketing University 3-day conference I attended in LA in 2007.
I believe the most effective marketing tools are books and media publicity because they both give you instant credibility. Media love to interview authors because when you’ve written a book you instantly become an authority in your field. Look out for my interview with Joanna on book publicity at The Creative Penn soon.
Yours in book publicity
Chelsea McLean
{ 3 comments… read them below or add one }
Hi Chelsea,
Thanks so much for the post – and I am glad you like the marketing plan!
One thing it doesn’t contain is Twitter which is my top recommendation of the moment!
Thanks, Joanna
yeah, i agree with author Joanna Penn that passion in marketing can produce great results–readers do appreciate it–and that media publicity establishes author credibility as well…
Thanks Chelsea (and Joanna)
Love the terrific content – very useful.
Cheers
Brendon