Articles

Listen to my interview on internet radio show, Brendon Sinclair’s Business Mix!

[http://www.chelseamclean.com/BS-Biz-Mix-2006-05-11.mp3]

• Creating Powerful Publicity in Australia

Publicity is free media exposure for your product or service……………click here for full article

• Word of mouth matters

It is widely accepted that word of mouth is the most powerful marketing tool… It’s free but you have to earn it and it can make or…………….click here for full article

• All Marketers Are Liars

In Seth Godin’s book ‘All Marketers Are Liars’, Godin says promoting the features and benefits of your product or service is no longer enough to be a……………click here for full article

• How to use publicity to build a brand

“Today you build brands with PR, not advertising,” say Al and Laura Ries in their……………click here for full article