The main thing authors need to do to get their book mentioned in the media is give free information and advice.
You need to give first to receive later. It’s the law of reciprocation – offer valuable, timely and relevant information to the media and they might reward you with a mention that will boost your credibility, without you having to pay for it.
In fact, that’s what makes editorial so credible and valuable – you can’t pay for it… you have to earn it.
Or as they say – “with publicity you don’t PAY for it… you PRAY for it”!
Yours in book publicity
Chelsea McLean
