The media always needs great stories and you can get valuable free editorial space to promote your book if you bring your story to the media in a package that is right for them.
Your job as the author is to bring relevant and timely story ideas to the media that are developed and packaged into a segment they can use. If you do the journalist’s work for them they will thank you and you will benefit.
First understand what the TV show or media outlet is about and who their audience is. This means watching the show and understanding their format. Take note of what kind of stories they do and don’t do. If you are an expert and have something that will fit their format then bring the show to them.
Create a strong media pitch by doing your groundwork and figuring out the story from top to tale. Set up an angle and story hook that works with case studies and people already lined up and ready to interview. Often the media will develop your ideas, but they will be grateful for your help providing content they can use.
If you prepare properly, you will feel confident pitching your story to the media and be rewarded with valuable free air time and credible media endorsements you can use in your book marketing.
Yours in book publicity
Chelsea McLean
