This week’s brilliant Flying Solo e-newsletter features a video interview with journalist, author and entrepreneur, Valerie Khoo. It shares insights into what a journalist really looks for and great tips to spread your message in the media.
In this interview, Valerie makes the point about how crucial it is to avoid advertising speak in your media releases. When giving information to journalists you have to keep it brief, concise, factual and to-the-point. The media can smell commercialism a mile coming.
The Flying Solo website also has some terrific articles by Sue Currie with tips on how to get media coverage.
Yours in book publicity
Chelsea McLean
