Ideas sell. Readers will always find favor and value of authors who are able to articulate well why their book matters. Make no mistake about it: Books are merely the material means which contains the sell-able ideas, the genre notwithstanding. The real “action” is with the authors.

Indeed, authors need to re-think and reconsider their books as mere end products of their creative abilities than a necessary means to further promote and campaign for awareness of their works. Now, this may be a sort of a philosophical cliché, but authors really have to treat their works not as ends by themselves but as beneficial, promising platforms that will usher further opportunities to get connected with their market readers.

And, once authors transcend this sort of psychosocial marketing limitation, their books will start selling.