http://www.chelseamclean.com Book publicist Chelsea McLean Wed, 06 Aug 2008 15:15:14 +0000 http://backend.userland.com/rss092 en Recently I returned from the USA where I attended ‘Mega Book Marketing University’ in LA.  The conference was organised by Chicken Soup For the Soul series co-author Mark Victor Hansen and featured some of the biggest names in book publishing and marketing in the US. While I was there I ... http://www.chelseamclean.com/30-bookmarketinguniversity US weight loss specialist Casey Conrad visited Australia recently to launch her new book 'Winning The Struggle To Be Thin’ and give seminars in 10 cities around the country on how to manage emotional eating.  Chelsea McLean arranged media publicity for the Australian book launch nationally and in each of the 10 ... http://www.chelseamclean.com/28-winning-the-struggle-to-be-thin-australian-book-launch The nature of publicity: Promote the new idea or concept you are pioneering, not your business Editorial publicity has more value and credibility than any advertising You can’t control the content, timing or visual appearance of your message There are never any guarantees Luck = preparation meeting opportunity The power of publicity: Editorial has credibility because it ... http://www.chelseamclean.com/21-creating-powerful-publicity-in-australia In Seth Godin's book 'All Marketers Are Liars', Godin says promoting the features and benefits of your product or service is no longer enough to be a successful marketer. Check out the book at www.sethgodin.com to find out why you need to tell remarkable and compelling stories to a market who ... http://www.chelseamclean.com/19-all-marketers-are-liars-2 It is widely accepted that word of mouth is the most powerful marketing tool… It’s free but you have to earn it and it can make or break your business. Did you know you can kick-start your own word of mouth marketing, instead of sitting back and waiting for others to ... http://www.chelseamclean.com/17-word-of-mouth-matters