Guerrilla warfare uses atypical tactics that are small and repetitive to battle a larger and less-mobile traditional military.
Small businesses can employ guerrilla-like tactics to yield big results for little to no monetary cost.
Here are my favourite 6 guerrilla marketing tactics any small business would be crazy not to add to their marketing battle plan:
- Email Marketing:
Word Press Beginner says they’ve tested repeatedly and found email outperforms social networks by giving them 10 times more clicks than all social media combined.
In their blog on How to Build an Email List in Word Press – Email Marketing 101, they say the answer to why is simple: email is private and personal. Email marketing also gives you:
Guaranteed Reach – unlike your Facebook posts and social media updates,
Guaranteed Ownership – regardless of Facebook changes out of your control,
More Space For Your Message – you’re not limited to 140 characters like on Twitter,
Better Targeting – you can target your email list to precisely who you want to reach,
Low to No Cost – it doesn’t have to cost a cent to build and use your email list.
Read their blog for heaps of great tips you can use to build your email list.
I’ve blogged about Why eNewsletters Are My Favourite Marketing Tool before. An eNewsletter gives you a regular tool you can use to stay in touch with your email subscribers for all the reasons listed above.
- Blogging and Video Blogging:
Creating regular content for your web site is crucial for online marketers. You can use your blog content to entice your audience to visit your web site via email and social media.
Repurpose your content to use in your emails, social media updates and your own eBook.
Kylie Welsh at SHEentrepreneur can show you how to dominate your niche using the rapid video blogging method and fill you in on how to set up your video blog and your YouTube channel.
- Free Media Publicity:
If you scroll down my blog, I’ve written pages of posts on media publicity summing up what I’ve learned over the past 20 years I’ve been at it for.
Getting free media publicity starts with having the right attitude. I’ve shared tons of tips you can use to write a media release, understand print media lead times, prepare for an interview, use your book as a platform and maximise TV opportunities.
- Go Where Your Market Is:
I don’t recommend ambush marketing but you can be an ethical guerrilla marketer by contacting places where your target market hangs out and organising opportunities to show up and get in front of them.
For instance, if you’re targeting school-aged kids and their parents, you can get involved in school events like fetes and fundraisers by offering to add value in exchange for the chance to meet your market face-to-face.
Speaking engagements are a terrific way to demonstrate your expertise and show your market how remarkable you are. Never underestimate the power of meeting your audience in person to make an impression and start building a relationship.
- Develop Strategic Alliances:
You can multiply the results of these guerrilla marketing tactics by forming strategic alliances with other people, groups and organisations that share your market.
Offer to introduce their product or service to your email list and social media network and ask if they would reciprocate. Guest blogging is another way to do this. Invite them to blog for you and you can both add value for each other’s audiences.
Leave a reply and let me know how you’re using guerrilla marketing tactics to promote your business?