KISS for media releases

You know the old KISS principle Keep It Simple Stupid… well this applies to many things in life including media releases.

If you are a published author seeking media publicity for your book, you will need to have at least one well-written media release. In fact, the more you have the better. You see, your topic lends itself to hundreds of story angles you can turn into media releases to multiply your chances of getting valuable free editorial publicity for your book.

The trick is to keep the focus of each media release clear and simple. If you try to include too many different angles the release will not work for you. So don’t try and cram too many messages into the same release. Follow the formula of one idea per release.

You should write one different media release for each different idea. Each release should only expand on the main angle clearly stated in your headline and lead paragraph.

front-cover-low-res-531-x-600-100-x-113For examples, scroll to the bottom of this web page to check out the long list of recent media releases I have written with dietitian and author of Portion Perfection – A visual weight control plan Amanda Clark. We send a new release every week or so to our target media list. As a result Amanda has been asked back as a repeat guest on 7’s Sunrise breakfast program and 9’s Brisbane Extra program. She has also had her book mentioned multiple times in New Idea, Good Health & Medicine and other key media outlets that reach her book’s target audience. You can do the same for your book.

Yours in book publicity
Chelsea McLean

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