More marketers are now seeing content marketing as a legitimate strategy rather than just a trend.
Content marketing is not an exercise in quick marketing success or a silver bullet – it’s a strategy that takes time and persistence, as my favourite authority Jeff Bullas attests. It’s an ongoing exercise and it needs consistency to build meaningful connections with your ideal clients, before the time is right to start selling to them.
“Great content is the best sales tool in the world.” ~ Marcus Sheridan
How many times have you heard the phrase “content is king”? The truth is, content is king of marketing because it’s so important to build a relationship with your prospects – to connect with them and establish trust. A content marketing campaign helps you build your sales funnel so you can establish instant rapport with your target market and develop a highly lucrative, ongoing relationship with them.
The Biggest Challenge for Marketers
Creating engaging content is the most persistent challenge for marketers who struggle with producing content consistently and measuring its effectiveness.
More marketers say they are challenged with finding trained content marketing professionals this year than last year. Only 60% of businesses with a documented content marketing strategy consider themselves effective at it, compared with 32% of those with a non-documented strategy, according to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report.
Top 7 Things You Need To Know about Content Marketing
My favourite subject is content marketing and I’ve spent a lot of time recently researching many global authorities on the topic. These are the top 7 things I think you need to know:
- Content is key to the NEW sales funnel
- Content marketing matters MORE than media publicity
- Email is central to content marketing
- Video + visuals are the kings of content
- Mobile-friendly content is a MUST
- Integrate your content with your SEO strategy
- Repurpose your content to maximise your ROI – this is my favourite topic!
In my next blog post, I’ll explain why content is key to the new sales funnel and why it’s so different from the traditional sales funnel.
I’ll share why you should always educate first and sell later and give you the most important steps to cover before you start creating your content.
Then, something exciting for you…
After I’ve posted on each of my 7 tips, I’ll be offering you my free eBook “7 Keys to Clever Content Creation”. Tell me if you’d like to be one of the first to receive it?