To get media publicity, you have to have the right attitude. In fact, your attitude is more important than your aptitude, says US book publicist Jodee Blanco in The Complete Guide to Book Publicity, available on Amazon.
Having the right attitude starts with understanding how you can develop a win-win relationship with the media. Unlike advertising, you can’t buy editorial space – you have to earn it.
This means researching the media outlet you are approaching with a well-considered story idea that will appeal to their audience. You earn publicity by helping journalists do their jobs. The win-win comes when you get valuable free coverage money can’t buy and the journalist gets a story.
As Jodee Blanco says: “Many novices are either too tentative or overly cocky on the phone…” The key is being confident enough to sell your pitch while understanding the media don’t owe you anything. You are trying to help them do their job.
It’s your preparation that brings confidence.
The other key factor to having the right attitude is overcoming fear of rejection. Your book won’t be right for every media outlet, no matter how convinced you are otherwise. When you get no interest or no reply from the media (because it will happen), don’t take it personally. Understand journalists are always busy and are only interested in story ideas that make their jobs easier. It’s not a direct criticism of you or your book. It’s just about finding the right fit with the right media for your topic.
Yours in book publicity