Visual content helps you connect on an emotional level with your market. If building relationships is the foundation of modern marketing, then visuals are the key.
People only remember 10% of what they hear and 20% of what they read – compared with 80% of what they see and do. Articles with images get 94% more views than articles without pictures, says current research.
The world’s top brands are using image-based social media networks like Instagram and Pinterest to successfully engage their markets and you can too.
90% of all information transmitted to our brains is visual and visuals are processed 60,000 times faster than text. It may be easier to write content but it’s definitely not more effective.
How to Get a Visual Advantage on Social Media:
Create Your Own Branded Images – Find the posts getting the most engagement on other Facebook pages related to your business so you don’t have to guess what content will be most likely to get the best response for you. You can use Facebook Insights or various apps like Post Planner and Buffer to find top-performing posts. Choose messages and quotes that resonate with you. Then you can use an app like Canva to create your own posts with your branding imagery and logo. You can use the same quotes with attribution to the source or rewrite them in your own words.
Use Videos In Your Social Mix – Adding video to your social media posts increases the chances of your audience engaging with or sharing your post by 10 times. Every single prediction is pointing at online video as the next king of content marketing. By 2018 all forms of video will cover almost 80% of online traffic, according to recent predictions.
Use Videos For Lead Generation – Adding video to your website can help you capture leads from within your videos. When you upload video to your website, be sure to capture your viewer’s email address before they start watching. Then you can add an annotation on your video and a call-to-action to the end to direct them to the next logical step in your sales process.
Embrace The Future Of Video
You can do live-streaming video broadcasts on Facebook and Twitter using mobile apps Facebook Mentions and Periscope. This brings me to the importance of mobile-friendly content marketing which is the topic we’ll look at next.
Leave your details at the bottom of this page if you’d like me to send you my free eBook “7 Keys to Clever Content Creation” when it’s ready – at the end of my blog series on solving the content marketing problem for business marketers.