Why book publicity must be online

Today online book publicity goes hand in hand with traditional media publicity. Journalists are looking online for stories, so book authors must have an online presence.

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Book marketers in the USA are so far ahead when it comes to promoting their books online. Recently I found a book on Amazon called Red Hot Internet Publicity by Penny C. Sansevieri, published in 2007. I recommend all authors read it as it’s a great starting point if you want to learn more about online book publicity. Click here for the link. 

Every day I receive an email alert from USA-based ‘Publicity Hound’ Joan Stewart featuring hundreds of useful tips including stacks of online publicity information. You can subscribe too – from the welcome box at the Publicity Hound website. Go here to subscribe.

In one of her great tips, Joan told how most journalists are no longer “print journalists” or “broadcast journalists.” They are all “multi- media journalists”. That means book authors and publicists must think “multi-media” when pitching to the media and that could mean offering a video clip for a newspaper’s or TV station’s website.

For most of us, it’s a challenge to find the extra time it takes to learn about online media and take the necessary actions to get results. Joan says if you’re obsessed with generating publicity in traditional media, you at least need to have a presence on the social networking sites like Twitter and Facebook, where many journalists hunt for stories. 

Chelsea McLean

The Book Publicist

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