US weight loss specialist Casey Conrad visited Australia recently to launch her new book ‘Winning The Struggle To Be Thin’ and give seminars in 10 cities around the country on how to manage emotional eating. Chelsea McLean arranged media publicity for the Australian book launch nationally and in each of the 10 locations where Casey visited.
The total value of editorial coverage was $150,000 in estimated PR value, plus additional coverage in national magazines with long lead times like Harper’s Bazaar Australia.
National media coverage included a 5-minute interview on the Mornings with Kerri-Anne program and a 10-minute interview on the Macquarie Regional Radio Nelly at Night program that broadcasts to 43 regional areas nationally.
Statewide media coverage was obtained in South Australia on key target television program Channel 7’s Today Tonight and in the Saturday early-general-news section of the Adelaide Advertiser. There was also major metropolitan newspaper coverage in The West Australian.
Other significant coverage included a 4-minute story on Channel 9’s Brisbane Extra TV program. ABC Local Radio interviewed Casey in five different areas including Perth, South West WA, Newcastle, New England NSW and Central Coast NSW.